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Moods and “Being” in the Marketplace

Every business or businessperson’s offer can be viewed as a mood or a way of being in the marketplace.

The way you be when you read this article, for instance, is in a mood that will affect how you complete it or don’t, and the outcomes you produce as a result of how you think and act after you finish.

The same claim is true for literally every action you take to earn a living, or to earn and save enough money to take care of yourself and your family throughout your career and 25+ years of old age.

What does it mean to “be” in the marketplace, and what has it got to do with making enough money to “earn a living”?

The way you “be” is the way you orient towards taking care of your human, marriage, financial, career or business concerns in the moment.

If you are being greedy, generous, loving, cheap, aggressive or happy, for instance, you are oriented in different ways to take care of your concerns.  The modifiers describe the different ways of being, or how you are thinking and acting, to “take care”.

When people think and act in different ways of being, they produce different outcomes or results that others can notice, observe and assess.

All ways of being are equally valid, but definitely not equally valuable or trustworthy.

People who are oriented to be “cheap”, for instance, aren’t nearly as effective at earning a living as people who are “committed to making enough money”.

People who are oriented to relying on their common sense, or who assume that how hard they work should have something to do with their value and income, are not nearly as effective earning a living as those who orient to learning and using strategic knowledge.

Over time businesspeople naturally and easily figure out that being in different ways produces different degrees and types of trustworthiness, value, authority and leadership capabilities.  So they use different ways of being to assess whether it is in their interest to work with other people or accept their offers.

Different ways of being are different moods that lead to different ways of thinking and acting and different outcomes.

The Aji Network, for instance, is a way of being that produces different moods, thoughts, actions and financial outcomes.

We say that moods are “Good Moods” if they enable people to fulfill their intentions to earn a living and live a good life.

We say they are “Bad Moods” when they thwart those intentions, produce suffering and cause people to live a bad life.

What are moods and why do they matter in business?

Moods are narratives – accompanied by compelling body sensations such as feeling good, sweating, having a tight stomach or being at peace – that constitute our assessments about our future possibilities for successfully fulfilling our intentions or to simply live a good life.

When we are in “good moods” we tune in to the possibilities and opportunities around us that will open our futures.  In good moods, we are ready and willing to work hard, endure hardship, cope with failure and compete aggressively.

The same is true when we produce good moods for the people around us.

Good moods that open our future and help us compete successfully include:

  • Commitment to compete successfully enough to “earn a living”, which changes the meanings and relevance of every offer, practice, narrative, and strategy we encounter or produce
  • Willingness to accept cost or the time, energy, money and lost opportunities succeeding requires
  • Willingness to accept the risk of failure, looking bad and loss in order to fulfill our intentions
  • Curiosity about the world around us
  • Wonder about all there is to learn
  • Peace about the situations in which we find ourselves
  • Enthusiasm for the work we need to do in the present
  • Passion for the future we are working to produce
  • Persistence or aggression to continue to press to fulfill our intentions at all times and under all (or most) circumstances

When we are in “bad moods”, we and the people around us tune in to the absence of easy, readily available, low-risk and low-cost possibilities and opportunities, and see only the inevitable costs, difficulties, dangers and low-likelihood of success that confront us in those moments.

In “bad moods” we and the people around us find ourselves worried, unwilling, angry, upset, frustrated and feeling weak or bad about what we think we have to do to succeed.  We are unwilling to endure discomfort, hardship, frustration, failure or to confront difficult truths of life.

In short, we are too weak to maintain the velocity and persistence working with possibilities and opportunities required to be successful.

Bad moods that shut down our future and cause us to fail to compete successfully include:

  • Being or feeling entitled
  • Cynicism
  • Despair
  • Panic
  • Distrust
  • Resignation
  • Opining
  • Being argumentative
  • Small-mindedness
  • Arrogance

Use Good Moods to open, and keep open, your future possibilities and opportunities to earn a living and fulfill your life, financial and business ambitions.

*This is an excerpt from The Aji Space.  Learn more at

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